Plastic knights

The rows of toy knights, just as the barbies are arranged for the girls surrounded in pink. The knights are arranged in rows surrounded in darker, 'boyish' colours.

Clocks for genders

This photograph shows the exdpected contrast between boys and girls, the clocks are specifically made to suit a gender. The pink clock with the fairy is specifically for girls and the red clock with a footballer is specifically for boys.

My Little Pony

This photograph expresses the excess amounts of my little pony toys available. Within the photograph it is interesting to analyse the colours as very light pastel colours are being used for the products.

Hello kitty corner

This is the Hello Kitty section on the girl's toy floor, Hello kitty is highly focused on girls who are 'tweens' this is the age group who are between children and teenagers. There is still the element of pink within the photograph.
Hello kitty itself has a very differen significance in Japan where is originates, it is a much more teenage and adult material product.

Toy truck corner

This image expresses the mass consumption of toy trucks. The photograph shows many different types of toy trucks that may be purchased.
This section within the toy shop is a highly male area and therefore stocks the different toys that are stereotypically for young male consumers.
There is also the idea of the brand CAT making toys for young boys, this brand is well establihsed within 'the real world of consumer goods' and it is interesting that they also make children's toys.