This image expresses the mass consumption of toy trucks. The photograph shows many different types of toy trucks that may be purchased.
This section within the toy shop is a highly male area and therefore stocks the different toys that are stereotypically for young male consumers.
There is also the idea of the brand CAT making toys for young boys, this brand is well establihsed within 'the real world of consumer goods' and it is interesting that they also make children's toys.
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